🎯Market Research
Market Analysis Guide
Comprehensive frameworks and tools to analyze your market opportunity, understand competition, and identify strategic positioning.
ResearchAnalysis25 min read
Market Analysis Frameworks
TAM/SAM/SOM
Market sizing framework
Calculate Total Addressable Market (TAM)
Determine Serviceable Addressable Market (SAM)
Estimate Serviceable Obtainable Market (SOM)
Validate with bottom-up analysis
Competitive Analysis
Systematic competitor evaluation
Identify direct and indirect competitors
Analyze competitor positioning and pricing
Evaluate competitive advantages and weaknesses
Map competitive landscape and opportunities
SWOT Analysis
Strategic position assessment
Identify internal Strengths
Recognize internal Weaknesses
Discover external Opportunities
Assess external Threats
Porter's Five Forces
Industry structure analysis
Analyze supplier bargaining power
Evaluate buyer bargaining power
Assess threat of new entrants
Consider threat of substitutes
Examine competitive rivalry
Market Analysis Process
1
Market Definition
Define your target market boundaries and segments
2
Market Sizing
Calculate TAM, SAM, and SOM using multiple methods
3
Competitive Landscape
Map competitors and analyze positioning
4
Market Trends
Identify growth drivers and market dynamics
5
Strategic Positioning
Determine your competitive advantage and positioning
Complete Your Strategy
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